According to the World Health Organization (WHO), there are close to 150 million users of cannabis globally, and as more places in the world start to change laws and shift attitudes towards cannabis, this number is sure to rise.
In 2017, cannabis users in North America alone spent close to $9 billion on legal cannabis. The revenue from worldwide cannabis sales is forecasted to hit $46.8 billion by 2025, with a large portion of those sales being online. Canada has become a country of cannabis connoisseurs who are constantly looking to buy high-quality products from Canadian companies. For example, in March of 2021, over 11.5 million packaged units of cannabis were sold across Canada for medical and recreational purposes. A massive industry is just ramping up, and you can find your way into it with the right social media strategies.
Convenience has become a pivotal component to most customer bases. Giving current and potentially new customers the ability to see what your brand brings to the relatively new world of legal cannabis products is a vital factor that will contribute to your company’s future growth.