What Is Cannabis Email Marketing?
Email marketing is the process of using emails to reach your audience. You can do this through newsletters or email blasts and messages can be formed for marketing products or services, or just sharing valuable or relevant information about your dispensary. It can be very profitable for dispensaries to use email marketing.
This can be one of the most effective ways to stay in touch with your customers to offer upsells and special offerings.
It might seem outrageous, but emails have been around since the early 1970s! Although it wasn’t fully utilized until the 90s, email has been a popular marketing tool for the past few decades, and its value is still felt to companies who know how to use the medium correctly. Here’s how we know:
A quick glimpse of email history tells us that:
- Email marketing can have an ROI of up to 4400%
- There will be over 4 billion email users by 2023
- 86% of professionals regard email as their preferred method of communication
- A study of more than 1 billion shopping interactions discovered that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
Email marketing is not outdated. It’s just been altered to suit the needs of today’s companies, and at Blaze More, we work alongside you to help your cannabis business get the most out of your email marketing campaign.