Background
CBDEase is an online cannabis retailer that specializes in selling a wide variety of CBD related products. They are based in Toronto, which is one of the most competitive CBD and cannabis markets in all of Canada.
How Went Increased CBDEase.ca Google My Business Profile views and Google Maps Views By 5000%
The Problem
After watching their website traffic drop month over month and watch their sales drop month over month, CBDEase realized they needed some help with their SEO and specifically help with optimizing their Google My Business as showing up in Google Maps is one of the best ways for any cannabis dispensary to get more website traffic and make more sales.
The Solution
Diving into CBDEase website analytics and completing our initial SEO audit we were able to find some easy changes that could be made to their website to help get them some quick wins, and to help them start to make more sales again.
With limited resources, and a small budget, it was critical to keep SEO best practices in mind, including image optimization. To implement image and video SEO strategies, every photo, graphic and video was optimized with alt tags and proper coding.
The Results
We decreased image size by 30-40% and fixed all the other technical errors on their site. This sped their site up drastically. It now loaded in 2.1 seconds, which is lighting fast for a website as big as CBDEase.
Next, we implemented an easier to navigate site structure which improved user experience. This also helped increase conversions by 9% and in the first 10 days on changing the site structure they saw a 40% increase in sales.
Then we optimized their Google My Business profile using some special hacks that we use only for our clients. Within 24 hours CBDEase was in the #2 Google Maps position for their main keyword CBD oil Toronto, and by 72 hours they were #1.
By dominating Google My Business and getting the #1 spot in Google Maps, CBDEase saw a 205% increase in website traffic and a 70% increase in sales all within the first 30 days of working with Blaze More.
The Proof
