Background
Canna Trust is a brand new eCommerce cannabis delivery service that is looking to capitalize on the growing popularity of the legalization of cannabis and the need for a delivery service. They focus on delivery in the entire Niagara area.
How We 5x'd Traffic and Doubled Revenue For Canna Trust
The Solution
After a highly successful kickoff meeting it was determined that Canna Trust had two major goals. One, to build a long lasting company that is based on relationships and customer service and two, to start making sales right away.
We determined that our SEO and Google Ads services would work really well with Canna Trust.
Our first step was to start building their online authority and online trust score with Google by optimizing their Google My Business profile. This allowed Canna Trust to quickly start ranking in the highly competitive “Google Maps Three Pack” and immediately start making sales.
Simultaneously, we launched their first Google Ads campaign. We carefully crafted an ad campaign that did not go against Google’s terms of service by targeting specific keywords that had high relevancy and high demand. We matched that up with a custom landing page, and launched the campaign.
Results
Within the first 72 hours, we had a high quality score, and even though our ad cost was lower than the competition, we were routinely out ranking them as our ads were generating more clicks and more sales. Something that Google loves.
Next, we began our SEO campaign, with the goal to start building domain authority for the homepage, before starting to rank their products and category pages. They now have 58 keywords ranking in positions 1-3, and 144 keywords ranking in positions 4-10. That’s a total of 202 keywords ranking on page 1.
Canna Trust has now been a client for over 8 months and are now being recognized as a brand leader in the Cannabis delivery space. We know this because their brand name is increasing in search volume each and every month.
The Proof
